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2009

Sell Sheets

Aug 01 2009 | By Lotus Abrams
According to business consultant Jerry Robertson's new book, Secrets to Making Money With Your Retail Store (Lulu.com, 2008), the best way to succeed in retail sales is to steer clear of the pack....
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The Art of Business: Event Marketing

Aug 01 2009 | By American Salon Staff
You can't pick up a paper, watch TV or surf the Web lately without hearing talk of the economy and how to cut costs. When I meet with beauty editors they all talk about working smarter and making the...
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Signature Service

Aug 01 2009 | By Lori Morris
At the new TUCKER'S POINT HOTEL AND SPA in Bermuda, guests can indulge in a variety of treatments that utilize locally grown ingredients and take inspiration from the island's culture. The Beekeeper...
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Intelligent Design

Aug 01 2009 | By Lori Morris
In a salon setting, the word "acrylic" is most commonly associated with manicures, but this hard-as-nails plastic has many uses in salon design as well. "The applications of acrylic...
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Added Value

Aug 01 2009 | By Lori Morris
Thanks in part to celebrity style icons like Gwyneth Paltrow and Jessica Simpson, who seem to have a different hair length at every public appearance, consumer awareness of hair...
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Life is a Masquerade

Aug 01 2009 | By Brett Vinovich
City of Hope's National Professional Salon Industry Spirit of Life Dinner and Masquerade Ball honoring Pureology's Cheryl and Jim Markham was held at Mandalay Bay Resort & Casino in Las Vegas...
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Intelligent Design

Jul 01 2009 | By Lori Morris
HANDY WORK Even the most beautiful salons often have boring manicure areas. While good service is essential to keeping clients loyal, great design can get them in...
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It's in the Cards

Jul 01 2009 | By Lotus Abrams
Stuart Gavert, co-owner of the Beverly Hills, CA-based Gavert Atelier, wasn't sure he liked his graphic designer's business card design when he first saw it, but it grew on him. "The salon is so...
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Straight Talk

Jul 01 2009 | By Lori Morris
With summer in full effect, many of your clients want to ease up on their daily beauty routines, longing for smooth locks that don't require hours of styling. Lucky for them—and...
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Don't Fade Away

Jul 01 2009 | By Lotus Abrams
Exposure to UV rays and harsh cleansers can take a toll on haircolor, causing it to fade and resulting in dry and damaged strands. With clients becoming increasingly cost-conscious during the...
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