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Better Business

Showtime

Jul 01 2008 | By Nicole Palmieri
Eugene Perma Paris is offering salons a fresh way to keep their clients entertained while they get a haircut: SoChicTV, a new video magazine system available exclusively at salons that carry...
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Promotion for Pennies

Jul 01 2008 | By Lotus Abrams
Don't have the budget to hire a marketing or public relations expert to promote your salon? Do it yourself by tapping into your creativity instead of your savings account, says Debbi Kickham...
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Comeback Kid

Jul 01 2008 | By Marianne Dougherty
Beauty and style expert Christopher Hopkins, aka "The Makeover Guy," has just written a book that could help you offer advice to baby boomers concerned about looking their best. Staging Your...
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Reel Advertising

Jun 01 2008 | By Carrie Watson
One of the best ways to ensure that your salon's or spa's message reaches a captive audience is to advertise in your local cinema, where moviegoers won't be able to TiVo ads or turn the dial on...
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Weathering the Financial Storm

Jun 01 2008 | By Carrie Watson
The worrisome state of the economy and increasing number of consumers wary to spend may be creating jitters for business owners, but Neil Ducoff, founder and CEO of Strategies, says that...
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Melrose Place

Jun 01 2008 | By Marianne Dougherty
WARREN-TRICOMI L.A. Warren-Tricomi Los Angeles is a full-service salon located on the hottest stretch of Melrose Avenue. The 3,000- square-foot beauty retreat has become a...
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Report Card

Jun 01 2008 | By Lotus Abrams
The word "report" may bring back memories of grade school, but the reports generated by salon and spa software are some of the most powerful resources owners and managers can tap into to help...
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New Rules

Jun 01 2008 | By Carrie Watson
Love it or hate it, the Internet has changed the way businesses—including salons—communicate with current and potential customers. Learn how to harness the power of the...
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Big Fish, Small Pond

Jun 01 2008 | By Nicole Palmieri
Chartered in 1852, Zionsville, IN, is a small town located 20 miles northwest of Indianapolis. Lined with many small stores and restaurants, Main Street is one of the town's biggest...
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Hands on Learning

Jun 01 2008 | By Marianne Dougherty
BennieFactor Products has just opened the Know How Center for Creative Development in Louisville, KY, where one- and two-day classes are led by award-winning and nationally recognized Bennie...
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