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Business strategies

Intelligent Design

May 01 2009 | By Lori Morris
RETHINKING RETAIL While retail is an important component of every salon's revenue stream, many business owners rely on old methods of selling instead of embracing...
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Signature Service

Apr 01 2009 | By Lori Morris
Cashmere isn't just for sweaters and scarves anymore. At EIJI SALON in New York City, the new Cashmere Hair Treatment uses the same natural keratin fibers found in cashmere to leave hair...
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Retail Therapy

Apr 01 2009 | By American Salon Staff
While most people go to the grocery store simply to pick up necessities for the week, Mark Goodman, the owner of The Hair-Designers in Hilton Head Island, SC, turns every trip to the...
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Shear Brilliance

Apr 01 2009 | By American Salon Staff
When Dee Adames showed America her "shear genius" by winning the title on Bravo's TV series, it was clear she should take her passion and talent for hair artistry to the public. In December...
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Our Town

Apr 01 2009 | By Nicole Palmieri
1. Freya Freya is owned by seven hairstylists and co-workers who decided they wanted to open a hair salon that had the comfortable and welcoming feel of a tight-knit...
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Intelligent Design

Apr 01 2009 | By Lori Morris
Despite the recession, it's important to keep your salon looking fresh, says Theresa Ciarlone, a sales design consultant and interior designer for Belvedere. "Minimal topical changes don't...
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On the Go Education

Apr 01 2009 | By Lotus Abrams
New York City's Arrojo Studio has tapped into cutting-edge technology to offer stylists education in the palm of their hands with Downloads, mobile downloadable videos. The program allows...
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The Art of Business

Apr 01 2009 | By American Salon Staff
One of the first things I learned as a salon owner is that every stylist needs a road map for success. So how do we lead? How do we establish benchmarks for them in all aspects of technical...
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Bright Idea

Apr 01 2009 | By Lotus Abrams
EVA SCRIVO, the owner of two eponymous Manhattan salons, rewarded her top 200 clients by offering them the chance to become one of 100 VIP members, with a choice of Golden Curl or...
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Web Browser

Apr 01 2009 | By American Salon Staff
When Pureology discovered from its market research that 63 percent of Americans use the Internet to search for products and 61 percent use it to visit a brand, the company decided to...
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