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Business strategies

It's in the Cards

Aug 01 2008 | By Lotus Abrams
With its earthy colored card stock and logo featuring barbed wire and a star, the business card from hairBerdasher in Hapeville, GA, echoes the salon's Southwestern decor, which incorporates...
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My Brilliant Career

Aug 01 2008 | By Jennifer Right
Hairstyling is in Oliver Ifergan's blood. His father Joss Ifergan owns the largest chain of salons in Mexico, while his uncle is Charles Ifergan of the renowned Charles Ifergan salons in...
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True Blue

Aug 01 2008 | By Rachel Aguiar
Nestled in the rolling meadows of Huntingdon Valley, PA, the eclectic BLue, A Hair Studio, is celebrating its 10th anniversary as a creative hub for innovative hair design and the creative...
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Signature Service

Aug 01 2008 | By Rachel Aguiar
The IGUAZU DAY SPA's Amazon-inspired treatments have the power to transport people from the busy streets of New York City to a serene tropical rainforest. Iguazu's Bamboo Massage features...
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Web Browser

Aug 01 2008 | By Rachel Aguiar
ThermaFuse's revamped Web site not only increases communication, but also brings the company, salon owners, stylists and consumers closer together. When it comes to the hair...
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Intelligent Design

Aug 01 2008 | By Lori Morris
According to Michele Pelafas, a licensed salon and spa interior designer in Oak Brook, IL, it's important to keep the entire experience in mind when designing a pedicure area. Here, she...
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Promotion for Pennies

Jul 01 2008 | By Lotus Abrams
Don't have the budget to hire a marketing or public relations expert to promote your salon? Do it yourself by tapping into your creativity instead of your savings account, says Debbi Kickham...
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Comeback Kid

Jul 01 2008 | By Marianne Dougherty
Beauty and style expert Christopher Hopkins, aka "The Makeover Guy," has just written a book that could help you offer advice to baby boomers concerned about looking their best. Staging Your...
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Members Only

Jul 01 2008 | By Lotus Abrams
One of the best ways to attain a devoted clientele is to start a loyalty or membership program to reward clients for purchasing retail products, completing service visits, referring new...
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It's in the Cards

Jul 01 2008 | By Lori Morris
California-based makeup artist and hairstylist Armando Sarabia recently updated his business cards to better reflect his services. Sarabia, who specializes in weddings, came up with the...
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