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Business strategies

Bright Idea

Oct 01 2009 | By American Salon Staff
 Use Your Head   Gregg Gottschling, co-founder of thegiftcardcafe.com, a Web site that sells online gift certificates for salons and spas nationwide, says that almost half of all...
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Better Direct Mail Campaigns

Sep 01 2009 | By Lotus Abrams
Direct marketing is now considered an indispensable part of multimedia advertising campaigns and a commanding stand-alone strategy. It is particularly relevant to salons and spas because it's not...
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Take Care of Yourself

Sep 01 2009 | By American Salon Staff
In just 12 months, you can change your life. Take control of your future by picking up The Art of Extreme Self-Care (Hay House, 2009) by best-selling author Cheryl Richardson, and begin a...
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Our Town

Sep 01 2009 | By Nicole Palmieri
1. Bo Salon "I believe that what I've captured with Bo Salon that resonates with locals is the fusion of big city chic with good old Texas charm," says Ron King, owner of Bo Salon. The...
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Mirror Image

Sep 01 2009 | By American Salon Staff
Clients won't just see their own image when they look into the new reflecTVision NV mirror by Wheelhouse Marketing; the mirror has a built-in television that gives stylists full use of the mirror...
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Consumer Affairs

Sep 01 2009 | By American Salon Staff
It was somewhere between the time he spent serving as Vidal Sassoon's general manager and acquiring more than 300 salons across Europe that Leon Alexander realized the majority of salons approach...
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Music You'll Love

Sep 01 2009 | By Nicole Palmieri
ESCALA (Columbia Records, 2009), the all-female string quartet's self-titled album, was produced by Grammy Award-winner Trevor Horn, and features a guest performance by Slash on the...
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Makes Perfect Sense

Sep 01 2009 | By Nicole Palmieri
Antonio L. Rosa, co-owner of Senses New York Salon & Spa, refers to his salon as being upscale, but not uptight. Celebrating its one-year anniversary this month, the 4,000-square-foot salon and...
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Web Browser

Sep 01 2009 | By American Salon Staff
Combine the Yellow Pages with Facebook and Craigslist, toss in a couple of celebrity hairstylists and you get pickmysalon.com, a new Web site aimed at serving both salons and their clients....
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Big Fish, Small Pond

Sep 01 2009 | By Nicole Palmieri
Settled in the mid-1500s, St. Marys, GA, is the second oldest continuously inhabited city in the United States after St. Augustine, FL. Its motto, "Rooted in history, branching into the future,...
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