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Business strategies

It's in the Cards

Sep 01 2009 | By American Salon Staff
When designing her salon's business card, Kimberly Paige Valor, owner of Modern Concepts Salon in Bayville, NJ, found inspiration in an unusual place: her friends' tattoo parlors. "I wanted...
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The Salon Fixer is in

Sep 01 2009 | By Brett Vinovich
Imagine hiring a personal salon coach for the price of a haircut. Now you can. Cory Couts, a globally recognized expert in salon management and leadership, has been teaching salon...
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Book Corner

Sep 01 2009 | By American Salon Staff
In FROM STRESS TO SUCCESS IN JUST 31 DAYS (Hay House, 2009), Dr. John F. Demartini shares his 31 stress-to-success secrets that promise to help readers transform their perceptions and...
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Better Direct Mail Campaigns

Sep 01 2009 | By Lotus Abrams
Direct marketing is now considered an indispensable part of multimedia advertising campaigns and a commanding stand-alone strategy. It is particularly relevant to salons and spas because it's not...
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Take Care of Yourself

Sep 01 2009 | By American Salon Staff
In just 12 months, you can change your life. Take control of your future by picking up The Art of Extreme Self-Care (Hay House, 2009) by best-selling author Cheryl Richardson, and begin a...
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Our Town

Sep 01 2009 | By Nicole Palmieri
1. Bo Salon "I believe that what I've captured with Bo Salon that resonates with locals is the fusion of big city chic with good old Texas charm," says Ron King, owner of Bo Salon. The...
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The Art of Business: Event Marketing

Aug 01 2009 | By American Salon Staff
You can't pick up a paper, watch TV or surf the Web lately without hearing talk of the economy and how to cut costs. When I meet with beauty editors they all talk about working smarter and making the...
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Sell Sheets

Aug 01 2009 | By Lotus Abrams
According to business consultant Jerry Robertson's new book, Secrets to Making Money With Your Retail Store (Lulu.com, 2008), the best way to succeed in retail sales is to steer clear of the pack....
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Signature Service

Aug 01 2009 | By Lori Morris
At the new TUCKER'S POINT HOTEL AND SPA in Bermuda, guests can indulge in a variety of treatments that utilize locally grown ingredients and take inspiration from the island's culture. The Beekeeper...
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It's in the Cards

Aug 01 2009 | By American Salon Staff
When it came time to design a business card, Ruth Roche, owner of Rare in New York City, drew inspiration from the city's signature style, as well as the salon's simple and modern design....
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