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First Look

Set the Tone

Dec 07 2014 | By Desiree Cole
Schwarzkopf Professional BC Color Freeze preserves hue and shine for all hair types Formerly known as BC Color Save, Schwarzkopf Professional has relaunched the collection with new formula...
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Curl Up

Nov 11 2014 | By Corie Hengst
Pureology’s new line nourishes every type of color-treated curl, from loose waves to tight coils. For a healthy twist to haircare routines, Pureology introduces Curl Complete, a line for all types...
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In Good Repair

Nov 09 2014 | By Desiree Cole
Help replenish clients’ hair with Matrix’s newest Biolage collection, formulated for even the most damaged strands. For clients who frequently color, chemically treat or style their hair with hot...
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The Bright Side

Oct 10 2014 | By Kelley Donahue
Paul Mitchell Ultimate Color Repair defends against color fade and damage. In addition to preventing thermal damage by 86 percent and breakage by 88 percent, Ultimate Color Repair—a new, sulfate-...
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Power Players

Oct 07 2014 | By Corie Hengst
Dermalogica’s new trio of skin-brightening products packs a powerful peptide punch. Things just got brighter with Dermalogica’s new PowerBright TRx trio of products formulated to combat...
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Calming Influence

Sep 07 2014 | By Kelley Donahue
Wella Professionals ushers in a new age in color with its miracle molecule that allows beauty without compromise. In being more concerned about their overall well-being, people are paying closer...
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Working Wonders

Sep 05 2014 | By Desiree Cole
With ancient ingredients and alluring fragrances, Matrix Oil Wonders aims to build stronger, softer, more manageable locks and high shine. To control each strand of hair from the first moments...
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The Full Picture

Aug 09 2014 | By Kristen Heinzinger
Up to 50 percent of men and women suffer from thinning hair, according to the American Hair Loss Association; Redken provides an answer in one line. Incorporating state-of-the-art science and...
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Shining Star

Aug 09 2014 | By Corie Hengst
Cut clients a break from brittle hair with Wella Professionals’ new LuxeOil collection, specially formulated to bring back moisture and softness to strands. For hair that’s thirsty for more,...
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First Look

Jun 01 2014 | By Corie Hengst, Kristen Heinzinger
Variety Show ColorProof Evolved Color Care launches five new products that do everything from caring for curls to fighting frizz, suitable for nearly every hair type. With a line of color-care...
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