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The Wire

American Dream

Oct 11 2014 | By Corie Hengst
At a recent training event, JCP Salon unveiled its fall/winter trend collection, American Women. Creativity and inspiration were strong during JCP Salon’s weeklong training event in August....
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Inside Scoop - Hasan Syed

Sep 08 2014 | By American Salon Staff
With a name that translates literally to “super smooth,” Brazilian-based Überliss is experiencing smooth-sailing when it comes to expanding to the international market. Überliss launched in São Paolo...
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Hair Apparents

Sep 07 2014 | By Kelley Donahue
Cutting-edge artistry took center stage at Wella Professionals’ Annual Trend Vision Awards. The heartbeat of hair quickened this past July when beauty professionals representing the U.S. and...
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Game Changer

Aug 09 2014 | By Kristen Heinzinger
Bringing top-notch technology and education to the professional beauty industry for yet another year, The Millennium Experience three-day conference, hosted by Millennium Systems International and...
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Eye on Color

Aug 09 2014 | By Kelley Donahue
Goldwell announces the 2014 Color Zoom Challenge U.S. semifinalists. The Goldwell Hair Color team recently announced the U.S. semifinalists for its 2014 Color Zoom Challenge. For their submissions...
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Premiere League

Aug 09 2014 | By Lisa Bruckenstein
Premiere Orlando set the stage for industry professionals to connect, learn and inspire. The Magic Kingdom wasn’t the only attraction in Orlando, FL, when Premiere Orlando came to town from May 31...
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Creative Forces - Sebastian Professional announces the annual What’s Next Awards winners

Jul 03 2014 | By Lisa Bruckenstein
This past April, Sebastian Professional selected winners of its annual What’s Next Awards, a competition that challenges artists across the nation to create alluring hair fashions that push the...
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Creative Rush - The Wire June 2014

Jun 04 2014 | By Lisa Bruckenstein
Thousands of industry professionals took Chicago by storm at the 91st America’s Beauty Show.  This year’s America’s Beauty Show (ABS), produced by Cosmetologists Chicago, blew away the more...
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The Wire - December 2013

Dec 01 2013 | By Corie Hengst
ColorProof Evolved Color Care Offers Enhanced Benefits Program ColorProof Evolved Color Care recently launched an improved loyalty program featuring more rewards and a new name: The Beauty with...
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The Wire - October 2013

Oct 13 2013 | By Corie Hengst
Redken Holds Color Rebel Contest Redken is calling licensed stylists and cosmetology students to enter its Color Rebel Contest, running through November 15. Entries must showcase looks using...
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