Best in Show
I'm a huge fan of TLC's What Not to Wear, so getting to work with Nick Arrojo, the show's hair makeover magician, on this month's cover story was a real treat. Nick is one of New York's hottest stylists and educators, so we were especially excited when he agreed to share a sneak preview of the colorful collection he'll be presenting on the main stage at IBS New York later this month.
If you haven't yet made plans to attend the show (April 30–May 2), you still have time to see Nick's work come alive for yourself, both on stage and in his razor-cutting fundamentals seminar. Go to www.ibsnewyork.com or call 800-427-2420 for information, and while you're at it, check out the roster of other amazing industry talent who'll be presenting at the show, some of whose expertise we're proud to preview in this issue of American Salon.
For starters, check out "Fresh Approach" for Marcy Cona's tips on personalizing the haircolor service for your clients. Marcy, the creative director of color and style for Clairol, is a highly regarded industry spokesperson, owner and manager of a large salon in Ohio and a busy wife and mother. Her hands-on Professional Color Techniques IBS workshop will dramatically change the way you view haircolor and the services you offer.
Senior editor (and all-around good sport) Carrie Watson test-drives a look from stylist Nick Arrojo.
On the subject of viewing, stylist Mark Garrison often looks at his own creative offerings through a lens ("Camera Man"). Owner of an iconic townhouse salon in Manhattan, Mark has translated a favorite hobby into a tool to help drive business and communicate with clients. He'll be stepping out from behind the camera at IBS to share his signature styling techniques in his Reality Check seminar.
Rounding out the IBS notables in this issue are hair/makeup artist Johnny Lavoy and Powder Group founder Michael DeVellis, who offer a preview of their IBS program on marketing bridal services in "Be is for Bridal". And wrapping things up on an inspirational note, Charlie Price, the runway and platform artist extraordinaire whose IBS presentation runs the gamut from timeless classics to runway trends, tells us what lights his creative fire in this month's "Obsessions".
Come enjoy this dream team and their many talented colleagues at this year's show. I look forward to seeing you there.