Corie Hengst is a New York-based associate editor at American Salon with several years of experience in print and online media. Always active in her passion, she has tackled writing projects over the years ranging from business books to greeting cards. Before joining American Salon, she was editor at a finance magazine. In her current role, she reports on a variety of topics in the professional beauty industry including salon services and hair and nail trends.
Hairroin Salon recently helped Urban Outfitters shoppers look even more stylish by offering traveling beauty services at the clothing chain’s New York stores to celebrate the grand openings of Hairroin Salon’s and Urban Outfitters’ new locations in Herald Square. Sponsored in part by Sebastian Professional and held at Urban Outfitters’ Soho, Chelsea and Brooklyn stores on weekends in June, services included haircuts, extensions, blowouts, braids and men’s grooming for special prices of $35 or less, as well as free styling and braiding classes. Each event kicked off with a Thursday night party open to the public featuring music, hair demonstrations and product giveaways. Hairroin Salon’s permanent location will be in the new Urban Outfitters at 1333 Broadway and was founded by celebrity stylist and Sebastian Professional spokesperson Janine Jarman. It will be the only Sebastian Professional flagship salon in New York and will offer a variety of services, from cuts and color to extensions, braids and makeup application. “Hairroin Salon and Urban Outfitters are a match made in heaven,” Jarman says, adding that it’s a perfect partnership that serves fashion-forward clients looking for something new. —C.R.
Coping with the diagnosis and treatment of cancer is hard enough, but dealing with the side effects that come with chemotherapy can sometimes be just as devastating. Hair loss is just one side effect that many cancer patients experience, but salons can help them cope by offering wig options. Anne Kelley, owner of A.K.’s Hair Studio in Grand Junction, CO, and international educator for HairUWear, provides tips for how to advise clients undergoing chemotherapy.
• Inform clients of their options. Assure clients there’s no rush to shave their heads. When a client has long hair, it’s best to proceed gradually. Schedule appointments to cut the hair in stages, giving the client time to adjust to the changing appearance. Hair loss usually isn’t noticeable until 14 to 17 days after
the first chemotherapy treatment. It’s best to utilize this time to select, order and receive the wig.
• Offer suggestions. Encourage clients to select a style and color similar to their own. A hand-knotted wig is the most comfortable for sensitive skin.
• Schedule a fitting. When you receive the wig, schedule a fitting in a private area. Instead of facing the mirror as usual, have the client face the opposite way. Turn the chair away from the mirror, position and style the wig, and then turn the chair toward the mirror to reveal his or her new look.
• Attend workshops. Plan to attend educational workshops like HairUWear On The Road for a full day of hands-on experience and to learn how to help clients before chemotherapy, after treatment and throughout the hair regrowth period; how wigs are made and which construction features are most natural-looking, comfortable and secure; and how to customize a wig by texturizing, steaming and sizing.
Visit hairuwear.com to learn more about the HairUWear On The Road seminars, or call 888/389-4785 to register for an upcoming seminar. —N.A.
Screenplay: Global Vision
Macadamia Natural Oil recently launched a new social strategy and website, and the company partnered with Milk Studios to promote its products on a digital platform. “Macadamia’s refreshed and rebranded global website will encourage social interactions and include a contemporary design aesthetic, an interactive branded user experience and a dynamic North American e-commerce site,” says Lisa Kelly, vice president of global marketing. “The redesigned site will help develop a strong and authentic visual identity and reintroduce Macadamia in the digital space.”
The site has also branched out into regional microsites that support more than 120 countries and multiple languages such as Spanish, French and Korean, according to the company. Additionally, three young fashion icons act as Macadamia Muses to represent the campaign and boost the number of followers on social media outlets like Facebook, Instagram and Twitter, as well as YouTube and Pinterest. macadamiahair.com —J.B.