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Better Business: Art and Commerce

Attracting new guests and encouraging repeat visits through client-loyalty programs is the cornerstone of any successful salon business. Case in point: Randy Currie, owner of six namesake salons and day spas in Southeastern Pennsylvania and Delaware, included a $25 gift card in a recent mailer to attract new patrons to his newest location in Wayne, PA.

Keeping that and other important metrics in mind is what’s behind American Salon’s new Salon Business Survey (salonbusinesssurvey.com), which shares the best practices of entrepreneurial salon owners. When beauty pros take the survey—responses are confidential—they have a chance to enter their salons into the 2013 Better Business Awards and receive a free, custom benchmarking report that compares their salons against similar ones. —K.D.

Visit salonbusinesssurvey.com and enter your responses by May 17 for a custom report that details how your salon stacks up against other leading establishments.

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About the Author

Kelley Donahue

As Editor in Chief of American Salon, Kelley Donahue reports on all aspects of the professional beauty industry, including salon business-building strategies, seasonal hair and fashion trends, salon services and techniques, and timely issues impacting manufacturers, schools, salons and distributor principals. In addition to conducting photo shoots--one of which was the recipient of an ABBIES Award for Best Magazine Cover--Donahue also travels extensively throughout the U.S. and abroad, sourcing out new trends and representing American Salon at major industry functions and educational events.