Catering to Curls
According to Christo, global artistic director and cofounder of Curlisto Systems, 60 to 70 percent of men and women have curly hair, but less than 15 percent of salons specialize in curly hair. "It leaves an entire demographic of clientele still searching for someone who can accommodate their needs," he says. To help salon pros address this market, the Curlisto Systems Business Plan provides product knowledge training, in-house treatment classes and marketing concepts targeted toward attracting new curly haired clients without alienating the current client base, which is important during these challenging economic times. "It provides salons with a niche in the competitive market and ensures an almost 100 percent retail rate from curly haired clients," Christo says, "because for them, products are not a luxury, they are a necessity." —L.A.