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2011 Professional's Choice Awards Winners

The results of the 2011 American Salon Professional's Choice Awards are in! You, the reader, have voted for your favorite products in the beauty industry including haircare, tools, makeup and skincare. Here is a close-up look at all of the well-deserving winners by category.

  Shampoo: Redken Color Extend Shampoo

The Iconic Redken brand has been providing customers with innovative products for over 50 years. This winning product is no different, part of the Color Extend collection, this shampoo gently cleanses while providing anti-fade protection to keep hair fresh and vibrant.

  Conditioner: Pureology Hydrate

Containing advanced hydrating technology and all-natural ingredients, this conditioner provides nourishment and hydration to color-treated and damaged hair.

      Hair Treatment: Paul Mitchell Awapuhi Wild Ginger Keratin Intensive Treatment

One of the products in Paul Mitchell's luxurious Awapuhi Wild Ginger line, this treatment deeply repairs hair, leaving it soft and silky while protecting it from environmental damage.     Men's Line: American Crew

For over 15 years American Crew has been dedicated to providing men with the highest standards in grooming products including shampoo, conditioner and styling, offering clients quality ingredients, reliability, loyalty and style.

    Haircare Oil: Moroccanoil Original Treatment

A leading professional hair product, Moroccanoil's proprietary argan oil treatment leaves hair frizz-free and shiny while restoring strength and reconditioning.

    Thinning Hair: Nioxin

Nioxon has been committed to providing help for thinning hair for over 20 years. They have redesigned a new range of six different Scalp and Hair Care Systems which include a three-part regimen comprising of a Cleanser, Scalp Therapy and Scalp Treatment.

    Color Care: Pureology

Created with their trademark Antifade Complex, all Pureology products are sulfate-free and protect and repair the hair while deeply hydrating and restoring  its health.

    Permanent Haircolor: Wella Professionals Koleston Perfect

This cream color, made by one of the most trusted brands in the industry,Wella Professionals, creates vibrant and rich shades that last without damaging hair.

  Demipermanent Haircolor: Redken Shades EQ

It's Redken's belief that hair is "your best fashion accessory" and they continue to work their magic with Shades EQ, demipermanent haircolor that creates rich hues and shine without compromising the health of hair.

        Straightening/Smoothing Treatment: Brazilian Blowout

This professional smoothing treatment uses innovative technology to improve the health of the hair and eliminate frizz by creating a protective layer of protein around the hair shaft.     Shine Enhancer: Aveda Brilliant Spray-On Shine

Aveda, one of the worlds most renowned hair and skincare companies, has created this spray to provide the perfect shine, while keeping flayaway hairs at bay.

      Texturizer: Redken Wax Blast 10

Another Redken winner, this spray wax gives hair body and dimension, with a lightweight finish.

    Hairspray: Sebastian Shaper Celebrating their 25th anniversary Sebastian Shaper Hair Spray is a tried-and-true product that adds shine with flexible hold. This iconic brand will unveil its new look in fall/winter 2011.

    Manicure/Pedicure System: OPI Lemon Tonic

OPI's Lemon Tonic line offers a variety of products that include scrub, mask and massage treatments that leave hands and feet feeling smooth and smelling fresh.     Nail Enhancement System: CND Shellac

Called the manicure "miracle" CND Shellac has revolutionized the beauty industry with its smudge-proof and chip-proof formula and instant drying time.

    Skincare: Dermalogica

Dermalogica has changed the skincare industry with unique formulations that exclude common irritants, including SD alcohol, lanolin, mineral oil and artificial colors and fragrances.         Makeup:TIGI

TIGI has taken their brand to the next level with its complete line of cosmetics for the eyes, face and lips that are luxurious, long-lasting and fun.

  Wigs: Raquel Welch

HairUWear's Raquel Welch wig collection is made of the highest quality fibers, with a variety of colors and styles to choose from, making style and beauty easier than ever.       Hair Extension: Great Lengths

Made of 100 percent natural human hair, these extensions have revolutionized the industry with their easy attachment techniques and instant touch of glamour.

  Hair Dryer: Hot Tools Tourmaline Ionic Dryer

This lightweight and quiet hair dryer has become a favorite of professional hairdressers with its advanced technology and ability to maintain the integrity of the hair.

      Flat Iron: Farouk CHI

This versatile, high-tech styling iron combines ceramic, ionic hydration and far-infrared technologies to leave hair shiny and frizz-free.        

About the Author

Lisa Bruckenstein

Lisa Bruckenstein