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Reuben Carranza is Appointed President of R+Co

Luxury Brand Partners (LBP) is excited to announce that Reuben Carranza has been named President of R+Co, a new professional hair care line launching in May 2014. R+Co, a collective of top stylists led by Howard McLaren, Thomas Priano and Garren, will offer high-performance products and groundbreaking education, all to celebrate the culture of hairdressing. “We are so excited to have someone of Reuben’s pedigree joining our very young and entrepreneurial company,” said Tev Finger, President and CEO of LBP. “While hairdressers and artists are the heart of R+Co, the collective extends to include industry veterans, fragrancers, designers and more; Reuben will lead this team and bring ingenuity from a business perspective. He is an important component of this perfect blend of talent.”

Carranza joins LBP and R+Co after a successful 24 year career at Proctor and Gamble. For the past eight years, Carranza was CEO, North America, of Wella, The Salon Professional Division of P&G, where he led a portfolio that included Wella Professional, Clairol Professional, Sebastian Professional and Nioxin. “It excites me to work on a brand like R+Co that celebrates the culture of hairdressing in such a game-changing way,” Carranza said. “Our industry is, at its core, a profession of relationships and collaboration. You see it happening between stylist and client, muse and professional, photographers, designers, editors, etc.; however, that collaboration has not transcended into the world of products. Howard, Thom and Garren are each forces in the industry, so to have individuals of this caliber come together to share their points of view and push boundaries to create a product line that speaks to the varied needs of hairdressers and of clients will change the status quo.”

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Lisa Bruckenstein

Lisa Bruckenstein