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Sementilli Secures Top Education Post for Wella

Fabio Sementilli

Reuben Carranza, CEO of Wella North America, today announced the promotion of Fabio Sementilli to the post of Vice President of Education for Wella, the Salon Professional Division of P&G.

“Fabio’s creative drive is well-known to hairdressers throughout the continent, but his thirst for teaching has made him the ideal person to lead Wella Education into the salons, onto the show platform and into the schools,” said Carranza. “His passion for the craft and commitment to mentoring the next generation make him a truly inspirational leader.”

Wella North America Education is a team of several hundred artist-educators that offers craft- and creative-based education to salons across the U.S. and Canada, at the Wella Studios in New York and Los Angeles; on platform at shows and through e-Education at www.pgsalonpro.com. The education group also heads up several competitions, such as Wella Trend Vision, Wella Student Competitions and Sebastian’s What’s Next.

A native of Canada, Sementilli joined Wella in 2007 after a 23-year career as a World Champion, international platform artist and salon owner. In his new role, he says, “Our sole purpose and responsibility will be to serve our boss, the professional hairdresser, with world-class technical education, creative inspiration and meaningful innovation with a focus on personal and professional development.

About the Author

Jolene Turner

In addition to serving as senior editor for American Salon, Jolene Turner is responsible for spearheading the publication's digital media activities. Turner writes and researches topics related to hair and skincare, from new technological advancements to what salon owners are doing to make their businesses a success. Outside of work, Jolene volunteers for the NYC-based non-profit Anjellicle Cats Rescue and writes and performs comedy theater.