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An Example of Clever Marketing

The VP Salon postcard

While I was standing on the platform at the train station this morning waiting to board a NJ Transit train to work, a woman walked up to me and handed me a postcard. I am so used to nicely saying "no, thank you" as someone shoves a pamphlet in my face as I walk around New York City, that I assumed it was something I would toss into the nearest garbage. To my surprise, it was actually a postcard promoting the nearby VP Salon in Westfield, NJ. The postcard's headline caught my attention "Good Morning Gorgeous!" and I laughed out loud as I read the "Tips for Great Hair" included on the front:

1. Ask the conductor to go fast to get windswept, tousled hair.

2. Wrap your newspaper around your head for a chic "Grace Kelly" look.

What I loved most about this postcard was that it had a specific audience in mind (female commuters), and wasn't just a general information card. What's more, the salon is offering anyone who books an appointment and brings the postcard into the salon between Jul. 15 and Aug. 15 a 10 percent discount on any service. What a great way to promote the salon!

I'd like to hear from you! What do you do to promote your salon and attract new customers?

About the Author

Nicole Altavilla

Nicole Altavilla