Mercedes-Benz Fashion Week Spring 2014 NYC: Veronica Beard
Floral, denim, business attire and neon summer shades made-up Veronica Beard’s Spring 2014 collection that drew inspiration from the New York City 1980’s Upper East Side girl. Original & Mineral’s Creative Director Janelle Chaplin complemented Beard’s collection by creating a cool look similar to an uptown girl waking-up and stealing a generous amount of her boyfriend’s hair products before walking out the door.
To create the style, Chaplin prepped the hair with O&M Rootalicious Root Lift Spray then blow-dried with a round brush, pulling the hair away from the hairline. At the crown, the hair was teased then smoothed with a flat brush to create extra volume. Then the hair was slicked back on either side from the ear to the top using a combination of O&M Style Guru Styling Cream and O&M Frizzy Logic Shine Serum, giving the hair a “wet look”. For the finishing touch, Chaplin sprayed O&M Original Queenie Firm Hold Hairspray to keep the ‘do in place.
For the nails, lead manicurist Casey Herman applied a coat of Essie’s olive green polish Vested Interest before layering with Matte About You to mattify the nails before creating glossy, graphic designs using Good To Go Top Coat.
The face, created by Bobbi Brown's Global Manager of Artistry Marc Reagan, played off Beard’s collection with earth-toned hues from Bobbi Brown. The eyes were given a cocoa colored hue using Earth Eye Shadow on the lower lid and Rich Espresso Eye Shadow on the crease, then layered with a Crystal Gloss for shine.
— Cristina Goodwin