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PBA Congratulates Reuben Carranza: City of Hope’s 2013 Spirit of Life® Award Honoree

Each year, City of Hope’s National Professional Salon Industry (NPSI) honors a beauty industry leader for his or her outstanding professional and philanthropic contributions with the Spirit of Life® Award. This year’s Honoree is Ruben Carranza, Chief Executive Officer of Wella, the Salon Professional Division of P&G, North America.

Carranza has chosen to direct funds raised during his Spirit of Life campaign toward City of Hope’s cutting-edge research in diabetes. Coming from a family ravaged by this chronic disease, Carranza has seen the impact diabetes had on his mother and his aunt, both hairdressers, as they struggled to continue to work behind the chair.

“I’m proud to support City of Hope and the groundbreaking diabetes research being conducted there. City of Hope is an organization that is committed to creating longer and healthier lives for our salon professionals,” said Carranza. “I’m humbled and honored to receive The Spirit of Life Award and be recognized by my peers in the beauty industry – all of whom believe that City of Hope’s lifesaving research improves the quality of life for our hairdressers and for people around the world.”

“We are privileged to honor Reuben Carranza, whose extraordinary vision and innovation has redefined the beauty industry,” said Britta Bucholz, City of Hope, Sr. Director of Philanthropy. “It is fitting that he receives The Spirit of Life Award, which recognizes an honoree’s outstanding leadership and contributions to the community and his profession.”

City of Hope will bestow the Spirit of Life® Award on July 13, 2013, at PBA Beauty Week / Cosmoprof North America. Cosmoprof North America (CPNA) is produced by North American Beauty Events LLC (NABE). NABE is a joint venture between the Professional Beauty Association (PBA) and BolognaFiere Sp.A.

For more information or to reserve a seat or make a donation, visit cityofhope.org or contact Kathleen P. Talbot at 213.241.7192 or kptalbot@coh.org.

Beautique Sample Bar

At Cosmoprof North America 2013, several exhibitors have donated samples which will be available at the Beautique Sample Bar. For $10, you can choose any seven of the products available (while supplies last). All funds will go directly to City of Hope.

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Amy Brooks

Amy Brooks