Search form

Wella Professional Color Applicator Makes It Easy to Apply Liquid Haircolor

Last week I headed to the The Studio NYC, P&G Professional's education facility located inside Manhattan's Rockefeller Plaza, to experience firsthand Wella's new Color Applicator. Designed for use with the company’s Color Charm line of liquid haircolor, the applicator makes color application both faster and more comfortable for stylists, thanks to the bottle's ergonomic angle for optimized color flow and its oval shape. Two more pluses: The smooth design prevents snagging and the laser-etched measuring marks don’t “collect†color, making cleaning a snap. Sure enough, my haircolor service, performed by Creative Director for Wella Color Charm Paul Vega, was finished in a matter of minutes. After a cut by Design Team Member and Color Master Vikkie Monaco, my transformation was complete. The results? Let's just say I was wowed. For more information on the new Color Applicator, visit wellausa.com. —Lotus Abrams, managing editor

My terrific new look, courtesy of Wella's Vikkie Monaco and Paul Vega

My terrific new look, courtesy of Wella's Vikkie Monaco and Paul Vega

About the Author

Lotus Abrams

Lotus Abrams