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Mercedes-Benz Fall '10 Fashion Week NYC: Organic by John Patrick

I loved the hair at Organic by John Patrick Fall/Winter 2010 Fashion Week show. Lead stylist Odile Gilbert for Aveda created a modern twist on the Brigitte Bardot “pouf” to complement the collection. “Our collection this season is centered around big, beautiful hair that makes our hand-woven tweeds look happy," says John Patrick.

“John Patrick and I were inspired by the idea of a young, teenage girl seeing a gorgeous Brigitte Bardot-esque hair look in a magazine or on TV and trying it on themselves," Gilbert says. "It’s very spontaneous, cute and modern. The look involves a messy pouf tamed by Aveda Control Force Hair Spray and a French twist in the back. The volume is impulsive and a little undone.” Gilbert used several Aveda products to achieve the look, but the key product used was Aveda's new Control Force Hair Spray, which is launching in the U.S. in June.

Odile Gilbert working on a model backstage

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Nicole Altavilla

Nicole Altavilla