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Pink Is In for Breast Cancer Awareness Month

Beauty companies across the United States are gearing up to fight breast cancer during Breast Cancer Awareness Month in October by donating proceeds from the sale of limited-edition products to a variety of treatment and research charities. Pink is in, so get involved and add these beauty all-stars to your retail area.

Product: Alterna Caviar Anti-Aging Working Hair Spray
Charity: 5 percent of proceeds from every can sold to the National Breast Cancer Foundation
Website: alternahaircare.com
The key ingredient caviar extract contains amino acids and omega 3 fatty acids to smooth the hair shaft and boost shine in this dry, flexible hair spray that works on all hair types

Product: Amala Soothe Charity: 10 percent of sales to CancerCare from October through December
Website: amalabeauty.com
Based on the soothing properties of seed oils from organic desert fig and prickly pear cactus fruit, Amala launched Soothe for sensitive, reactive facial skin.
Product: Andis Pink Style Tourmaline/Ionic/Ceramic Hair Dryer
Charity: Portion of proceeds donated to a national breast cancer charity
Website: andis.com
Andis’ new Pink Style Tourmaline/Ionic/Ceramic Hair Dryer dries hair faster with soft, smooth results. Tourmaline crystals emit negative ions that reduce frizz and impurities; ionic technology breaks up water molecules faster; and the ceramic element allows heat to penetrate hair from the inside out.

Product: Aveda Hand Relief Charity: $4 from each sale, goal of $300,000 to non-animal testing research projects
Website: aveda.com
In a larger 5-ounce tube and limited-edition pink cap, this rich hand cream softens, moisturizes and diminishes visible signs of aging with key ingredients, licorice extract, meadowfoam seed oil and vitamins A and E.

Product: Boom Boom Push-Up Brow highlighting pencil Charity: 10 percent from each sale donated to Look Good… Feel Better
Website: boomboombrowbar.com
Use this double-sided brow pencil to highlight the brow-bone and inner corners of the eyes to create open, bright-looking eyes. Choose a subtle matte highlight or add extra oomph with sparkle.

Product: Bosley Professional Strength Limited Edition Twin Packs
Charity: breast cancer research & awareness charities
Website: bosleypro.com
The Breast Cancer Awareness Twin Packs include one Nourishing Shampoo and one Volumizing Conditioner, both pH-balanced, vegan, and free of sulfate and phthalate, with the Bos-Defense system to volumize fine hair or Bos-Revive system to rejuvenate the scalp and treat visibly thinning hair.

Product: Invicible Scars
Charity: 10 percent of proceeds donated to CancerCare during October
Website: inviciblescars.com
The preservative-free Invicible Scars cream with vitamin C complex helps scars heal by improving the texture and appearance at each stage in the healing process.

Product: Jane Iredale Sugar&Butter in Phoenix
Charity: $2 from each tube sold to Living Beyond Breast Cancer
Website: janeiredale.com
This lip duo holds an exfoliator containing brown sugar, macadamia seed oil and jojoba seed oil, and plumper packed with beeswax, shea butter and peptides to plump and restore chapped lips and add a sheer, light pink color.

Product: Number 4 haircare Fleurs de Temps Volumizing Shampoo
Charity: 10 percent of each sale to Susan G. Komen Foundation
Website: number4hair.com
Number 4 Fleurs de Temps Volumizing Shampoo contains the four signature Liquid complexes, packed with potent ingredients like açai berry, oolong tea, algae, lemongrass and organic oatmeal that work together to lift, hydrate and purify strands.
Product: OPI Pink of Hearts Nail Lacquer
Charity: $25,000 to Susan G. Komen Foundation
Contact: opi.com
OPI is bringing back the Pink of Hearts Nail Lacquer for a fourth consecutive year. Each bottle, which is free of DBP, Toluene and Formaldehyde, stands out with a pink-ribbon cap wrap to match the pale bubblegum shade.

Product: Ouidad Curls for a Cure
Charity: All donations are matched and support The Breast Cancer Research Foundation
Website: ouidad.com
Throughout the year, Ouidad matches every Curls for a Cure donation, dollar for dollar and supports The Breast Cancer Research Foundation. The company is working toward an ultimate goal of $1 million and has raised over $280,000 to date.

Product: Paul Mitchell Pink Express Ion Dry blowdryer, Pink Express Ion Smooth straightening iron
Charity: Portion of proceeds benefit American Cancer Society
Website: paulmitchell.com
These powerful tools feature the Express Ion Complex, an exclusive combination of volcanic minerals, to hydrate and style hair gently with negative ions and far infrared heat. Product: Product Club Ready to Use Pop-Up Foil 400 ct
Charity: Portion of proceeds benefit American Cancer Society
Website: productclub.com
This year marks Product Club’s fourth consecutive year raising money for breast cancer research.

Product: SHE by SO.CAP USA pink extension graft
Charity: Pink Hair for Hope, 100 percent of proceeds support National Breast Cancer Foundation and American Cancer Society
Website: PinkHairForHope.com
Clients who donate $10 or more to Pink Hair for Hope receive one bonded or clip-in pink hair extension graft to show their support. This fall marks the campaign’s fifth year and So.Cap USA hopes to surpass the nearly $500,000 in donations raised in 2009 this year.

Product: Solano Power to Prevent Dryer
Charity: Annual Donation to Living Beyond Breast Cancer
Website: solanopower.com
Solano will bring back the Power to Prevent Dryer for a second year. The powerful 1875-watt dryer is made in Italy and features an ergonomic handle, ceramic thermal grill for even heat, Far Infrared heat for healthier hair and tourmaline for shine.
Product: TIGI Bed Head Hard Head hairspray, Bed Head Masterpiece Massive Shine hairspray & Rockaholic Dirty Secret dry shampoo
Charity: $50,000 donation to City of Hope
Website: tigihaircare.com
TIGI continues its partnership with City of Hope’s Breast Cancer Program with a $50,000 donation that will directly benefit research, treatment and education at their Comprehensive Cancer Center. The company also produced TIGI Bed Head Hard Head hairspray, Bed Head Masterpiece Massive Shine hairspray and Rockaholic Dirty Secret dry shampoo in specially marked pink ribbon bottles.

—Jennifer Barnes

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