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Kao Acquires ESP Sales Division

Beauty brand Kao USA Inc., manufactured by Kao Corporation,has acquired the direct sales division of Essential Salon Products Inc. (ESP) to specifically be selling Goldwell and KMS California salon products in the New England area. “Kao is delighted to expand our direct presence in this area,” said Trevor Attenborough, president and General Manager of Kao US Salon. “We look forward to continuing to build the premium Goldwell and KMS California businesses through excellent support of our local salon customers and by creating opportunities for future growth in the region.” The acquisition became effective in June, giving Kao USA Inc. the opportunity to expand its networks through business infrastructure and building upon the core of the company.

About the Author

Jolene Turner

In addition to serving as senior editor for American Salon, Jolene Turner is responsible for spearheading the publication's digital media activities. Turner writes and researches topics related to hair and skincare, from new technological advancements to what salon owners are doing to make their businesses a success. Outside of work, Jolene volunteers for the NYC-based non-profit Anjellicle Cats Rescue and writes and performs comedy theater.