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L'Oréal's Pat Parenty to Receive the 2014 Legend Award From ISBN

The International Salon/Spa Business Network (ISBN) will present its 2014 Legend Award to Pat Parenty , president, L’Oréal  USA Professional Products Division and SalonCentric. The award ceremony will take place at ISBN’S Annual Conference, “The Business of Being Social,” held from May 4-6, at the Terranea Resort in Rancho Palos Verdes, CA. The ISBN Legend Award is presented by owners, CEO’s and senior executives of top multi-unit salon and spa companies to industry partners who have made extraordinary contributions to the growth of the professional salon industry.

“Pat Parenty’s commitment to the professional beauty industry and more importantly to the salon professional has always been evident and has played a big part in the success of both Redken 5th Avenue and L’Oréal,” said Phil Horvath, general manager/vice president, ULTA Salons and an ISBN past president. “His honesty and integrity have made him a great leader and business partner to all those who have had the good fortune to work with him. Our partnership with Pat over the past 15-plus years has been a key part of ULTA’s success!”

 “I am honored that the ISBN has chosen to give me this year’s Legend’s Award. I have always had great respect for the leadership of ISBN over the years and believe in their mission to develop the professional beauty industry and the salon experience,” said Parenty. I have always believed as a leader for L’Oréal in the professional beauty industry that we have a responsibility to ensure the positive development of our industry to allow all salon professionals to earn a better living and live a better life! I want to thank ISBN for giving me this award, and I look forward to working with them and continue to benefit our industry.”

Parenty joined L’Oréal Professional Products Division as vice president, sales for Redken in January 1997. He became vice president, general manager for Redken in 2000 and senior Vice President, general manager in 2002. Under his leadership, Redken had double-digit sales and profit growth. In 2009, Pat moved into a his role as president U.S. Brands, L’Oréal Professional Products Division, overseeing the U.S. business for Redken, Pureology, Matrix, L’Oréal Professionnel, Mizani, Kérastase, Shu Uemura Art of Hair, L’Oréal Technique and Essie. In 2010, he was promoted to president, L’Oréal USA Professional Products Division and SalonCentric.

About the Author

Lisa Bruckenstein

Lisa Bruckenstein