Search form

Salvatore Mauceri Appointed to the Helm of Wella

Adil Mehboob-Khan, president of Wella, the Salon Professional Division of Procter & Gamble, has appointed Wella veteran Salvatore Mauceri to the post of  Wella North America Leader. Mauceri replaces Reuben Carranza. “The Wella business in North America plays a key role in our global portfolio, and the US and Canadian markets are a continued source of inspiration for us,” Mehboob-Khan says. “Under Reuben’s leadership, we were able to delight North American hairdressers with many firsts, from Wella Professionals’ new color technologies to ground-breaking support programs such as Hairdressers at Heart. We thank Reuben for his commitment, passion and leadership during his Wella tenure.”

According to Mehboob-Khan “Sal Mauceri is the perfect leader to succeed Reuben. With more than 25 years of experience, Sal has a proven track record of leading organizations around the world, serving the hairdressers and empowering salon owners. A veteran of the industry with a foundation in North America, Sal will continue to expand Wella North America’s mission to support the salon professional through leading product and service innovation, world-class education and impeccable customer service.”

Mauceri spent the past decade at Wella, first leading the U.S. Eastern Division for P&G Salon Professional, then successfully managing the North America integration of the company into P&G. Most recently, he has been Director of Global Developing Markets, a business unit now encompassing more than 90 countries in three regions. Mauceri transformed a small, opportunistic export organization into a vibrant global division, thereby building the fastest growing business unit in Wella globally.  

Mauceri will be based at Wella North America’s headquarters in Woodland Hills, CA, where he will lead the entire organization of professional educators, sales staff, marketers and researchers in the U.S. and Canada. He will report to Vice-President of Global Operations Kevin Otero.“Sal has achieved success in every role he’s taken on,” Otero says. “His experience and the knowledge in leading a complex group of markets, covering everything from a luxury salon in China to a single-chair street salon in Latin America, are an ideal fit for the leader of the most diverse beauty market in the world,” he adds“I’m delighted to be rejoining my friends in the industry and at Wella in the U.S. and Canada,” Mauceri says. “I’m tremendously excited about the opportunities ahead.”

About the Author

Kelley Donahue

As Editor in Chief of American Salon, Kelley Donahue reports on all aspects of the professional beauty industry, including salon business-building strategies, seasonal hair and fashion trends, salon services and techniques, and timely issues impacting manufacturers, schools, salons and distributor principals. In addition to conducting photo shoots--one of which was the recipient of an ABBIES Award for Best Magazine Cover--Donahue also travels extensively throughout the U.S. and abroad, sourcing out new trends and representing American Salon at major industry functions and educational events.