Corie Hengst is a New York-based associate editor at American Salon with several years of experience in print and online media. Always active in her passion, she has tackled writing projects over the years ranging from business books to greeting cards. Before joining American Salon, she was editor at a finance magazine. In her current role, she reports on a variety of topics in the professional beauty industry including salon services and hair and nail trends.
Hitting the Road in Atlanta: Dermalogica’s New Learning Center
I recently got a chance to spend some time in Atlanta for the grand opening of Dermalogica’s hybrid Learning Center, which combines consumer education and sales, as well as professional training. The newest center is in the adorable Atlantic Station neighborhood, which is a shopper’s haven (and a prime spot for Dermalogica to attract those seeking a relaxing service after a little retail therapy). Services at the grand opening of the Dermalogica Learning Center included MicroZone treatments and Face Mapping, which taught me some surprising things about my skin.
Even though I have dry skin, I always thought I had large pores around my nose and cheeks. But it turns out the “pores” I saw were actually patches of sensitive, red skin. My entire face was also dehydrated despite drinking about 15 glasses of water a day (Thank you, long New York winter!). To combat my skin woes, I was recommended Dermalogica products such as Antioxidant HydraMist, Skin Hydrating Booster and of course Solar Defense Booster SPF 50 for my ultra-fair skin. In addition, a Skin Hydrating Masque one to three times a week will give my skin an extra shot of moisture.
After the grand opening, I had the pleasure of chatting with Jane Wurwand, cofounder and owner of Dermalogica and The International Dermal Institute, about the new space and other exciting happenings at her company. She shared her enthusiasm about the work of Dermalogica Foundation’s FITE (Financial Independence Through Entrepreneurship), which has helped fun more than 40,000 microloans for women to start or expand a business in the U.S. and more than 65 other countries. The work of FITE is extremely important, as Dermalogica points out that at least nine out of 10 women-owned businesses in developing countries have no access to loans, and women in many countries do not have access to banking systems, or property rights without permission from a man.
Wurwand also discussed her passion for the Learning Center’s transparent business model, which allows consumers to observe classroom learning and be educated in the process. It’s most definitely a stunning learning and retail space, with loft-style exposed ceilings, sea-blue walls and a classroom in back with a garage door that opens during warm weather for fresh air. Dermalogica plans to announce additional hybrid locations across the U.S. in the coming year, so perhaps the next one will be in your city!