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Aveda's Naturally Straight Tutorial Goes Live

Aveda’s Naturally Straight cream hit stores June 1 as the brand’s new innovation that helps progressively straighten hair over time. This video tutorial from the company features Global Artistic Director for Textured Hair Tippi Shorter and four beauty vloggers with different kinds of hair. Their hair types ranged from frizzy straight to curly straight, curly to coily, according to Shorter.

After using this product, styling time for the coily hair type—the time it took to blow-dry then flat-iron hair—decreased by half, Shorter said. American Salon went behind the scenes of the vlogger shoot. Check out the video here: http://youtu.be/yGWOHPf7GhY.

Jennifer Ball