Eufora Hits International Market of Japan
Eufora International, a professional line of hair care based in California, will be entering the Japanese market, spearheaded by Japan-natives Aya Koide, a stylist with over 30 years of experience, and her husband Junichi Koide, an international businessman. The couple each came to the Unites States in the 1990s to create flagship salons for Eufora NYC and are now the first to distribute Eufora in Japan. The pair are planning to enter Korea and China, to ultimately create a global network of hair salons. "We want to create opportunities for stylists around the world who find it challenging to do what they love in another country,” said the Koides. “It would be great if these stylists can exchange information and create friendships and networks based on what they do and love."