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IDI and Dermalogica celebrate 30 years with online event

Jane Wurwand, founder of the International Dermal Institute and Dermalogica, speaks on the importance of human touch.

Jane Wurwand, Founder of The International Dermal Institute (IDI) and Dermalogica, recently spoke before a capacity crowd of professional skin therapists, students, salon-owners and trade editors, including American Salon Publisher Brett Vinovich and Contributing Editor Karen Ford, at an event to commemorate the 30th anniversary of IDI’s founding in Los Angeles. The celebration, highlighted by an hour-long presentation by Wurwand, took place in the 200-seat theatre located inside the brand’s global headquarters in Carson, CA. The presentation was streamed online and to live viewing parties at other IDI facilities throughout the U.S., and watched by skincare professionals in 86 countries. Wurwand saluted the healing power of human touch and its crucial role in professional skin care. “As skin therapists who touch people’s skin for a living, we are changing the world with our bare hands,” she said. Wurwand underscored the irony of the communications technology boom: that human connection and human touch are in many instances replaced by the very devices that were designed to help people stay connected. “I believe we are the cavalry,” Wurwand stated. She went on to explain that skin therapists around the world will provide the much-needed human touch and connection in a high-speed, digital, and “touch-starved” society that is facing an “epidemic of loneliness." The event generated real-time feedback from around the globe, including 1,200 visitors who registered on The International Dermal Institute Facebook page. The entire presentation can be viewed on YouTube or by clicking here.

For more information on Dermalogica and IDI click here.

About the Author

Karen Ford

Contributing editor Karen Ford has been writing for the beauty industry for the past ten years. As editor of most special projects and supplements to American Salon, she specializes in bringing editorial appeal to market-driven messages. Karen also writes and edits the editorial pages of Questex's annual Green Book directory.