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Neo Goth Color Reveal 1: The Lenore Look

To coincide with our August cover feature Dark Shadows, showcasing the new Neo Goth collection from Aveda, throughout the month we'll be revealing the color how-tos of the featured looks, and I'll talk about my own experience trying out Aveda's newly revamped Full Spectrum Protective Permanent Creme Hair Color. I dabbled in the violet goth world and I'm ready for more! For the continued stories, be sure to check back here throughout the month! And for our first reveal: Aveda's "Lenore Look":

Color By Ian Michael Black; Aveda Artistic Director, Hair Color

Formula 1 Intense Tyrian
Full Spectrum Protective Permanent Creme Hair Color
10 g 4Natural Light Brown
30 g Intense Base
18 g Violet/Red Pure Tone
40 g 20 Volume Color Catalyst Creme Developer

Full Spectrum Deep Variants
Full Spectrum Deep Extra Lift And Deposit Creme Color For Dark Hair
10 g 2Natural Darkest Brown
10 g 4Natural Light Brown
10 g Dark Red/Violet Pure Tone
60 g 20 Volume Color Catalyst Creme Developer  

Formula 2 Intense Melanzane
Full Spectrum Protective Permanent Creme Hair Color
20 g 3Natural Medium Brown
20 g Intense Base
16 g Violet/Red Pure Tone
40 g 20 Volume Color Catalyst Creme Developer

Full Spectrum Deep Extra Lift And Deposit Creme Color For Dark Hair
10 g 5Natural Lightest Brown
10 g Bright Base
6 g Dark Red/Violet Pure Tone
52 g 20 Volume Color Catalyst Creme Developer  

Formula 3 Soft Medium Violet/Red
Full Spectrum Protective Permanent Creme Hair Color
40 g 3Natural Medium Brown
8 g Violet/Red Pure Tone
40 g 10 Volume Color Catalyst Creme Developer

Full Spectrum Deep Extra Lift And Deposit Creme Color For Dark Hair
10 g 2Natural Darkest Brown
10 g 4Natural Light Brown
6 g Dark Red/Violet Pure Tone
52 g 20 Volume Color Catalyst Creme Developer

STEP 1 Starting below the recession point on the left side, take a semicircular section to 1" below and behind the point of distribution.

STEP 2 From the back point of the first subsection, take a semicircular section across the top back of the head to below the recession point on the other side. This creates panel 1.

STEP 3 From the back left corner, take another semicircular section down to the point below the recession on the right side. This creates panel 2. The bottom hair forms panel 3.

STEP 4 Apply formula 3 to panel 3, new growth to ends. Isolate with foil.

STEP 5 Apply formula 2 to panel 1, new growth to ends. Isolate with foil. Apply formula 1 to panel 2 (section at front left), new growth to ends. Isolate with foil.

STEP 6 Process the hair according to directions. Rinse the hair thoroughly with comfortably hot water to remove the color. Shampoo with color conserve shampoo, apply color conserve pHinish and rinse again with cool water. Towel-dry the hair well to prepare it for the botanical therapy hair treatment.

STEP 7 Apply a botanical therapy hair treatment based on the condition of the hair. For dry hair, perform the moisture treatment using dry remedy penetrating moisture. For damaged hair, perform the repair treatment using damage remedy penetrating protein. Once the hair treatment has been applied, process at room temperature for 5 minutes and rinse. You do not need to shampoo or condition the hair.

About the Author

Jolene Turner

In addition to serving as senior editor for American Salon, Jolene Turner is responsible for spearheading the publication's digital media activities. Turner writes and researches topics related to hair and skincare, from new technological advancements to what salon owners are doing to make their businesses a success. Outside of work, Jolene volunteers for the NYC-based non-profit Anjellicle Cats Rescue and writes and performs comedy theater.