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Wella Professionals Hosts International Trend Vision Awards

Robert Jongstra, Global President of P&G Salon Professional

Wella Professionals Creative Director for Color Josh Woods, left, and Eugene Souleiman, Wella Professionals Global Creative Director, Care & Styling

Wella Professionals pulled out all the stops when it hosted its International Trend Vision Award (ITVA) 2010 in Paris late last year. More than 2,000 guests were on-hand at Halle Freyssinet for the event, a competition that celebrates young hairdressing talent from around the world. In addition to catching a glimpse of the Wella Professionals 2011 trends of Passionista, Lumina, Glamazon and Polaris, attendees got the chance to watch 81 finalists from 53 countries compete for the Young Talent and Color awards. When all was said and done, Last Tangle Salon from Australia won the Young Talent award and Denis Osipov's Studio from Russia nabbed the gold award in the Color category. For his part, Eric Wennberg of Seattle's Coupe Rokei Salon brought home the bronze in the Color category.  "The talent displayed at the 2010 ITVA in Paris demonstrates what our close partnership with the global hairdressing community can create," said Robert Jongstra, global president of P&G Salon Professional says. "We are proud to award the contestants for their trend expertise and innovation shown at this year's event."

Polaris models prowl the catwalk.

[caption id="attachment_6008" align="alignnone" width="150" caption="A Lumina model sports a fluid hair shape offset by luminous color ."]


the USA's Eric Wennberg and his team took hom the bronze award for color.

Brilliant red hue rules in the Passionista trend


About the Author

Kelley Donahue

As Editor in Chief of American Salon, Kelley Donahue reports on all aspects of the professional beauty industry, including salon business-building strategies, seasonal hair and fashion trends, salon services and techniques, and timely issues impacting manufacturers, schools, salons and distributor principals. In addition to conducting photo shoots--one of which was the recipient of an ABBIES Award for Best Magazine Cover--Donahue also travels extensively throughout the U.S. and abroad, sourcing out new trends and representing American Salon at major industry functions and educational events.