Effective today, Robert Lobetta has been appointed Creative Visionary of Sebastian Professional, a brand of Coty Professional Beauty. In his new role, Lobetta will oversee the brand’s creative vision and be responsible for seeking out and mentoring young hairdressing talents to collaborate with the brand.
After a 10-year hiatus pursuing creative passions and sourcing inspiration, Robert Lobetta makes a return to the brand which he once led as Creative Director. Broadly recognized as a visionary and industry icon, he was originally sought out in the mid 1980’s by the brand’s founders, John and Geri Cusenza. Lobetta dedicated over 20 years of his career to Sebastian Professional, leaving an indelible legacy that includes iconic products and imagery. For many hairdressers, Lobetta’s work on Sebastian Professional is what motivated them to push beyond the boundaries of their craft and become genuine image-makers.
Speaking about this renewed partnership Lobetta said, “I may have left the building, but my heart never left Sebastian. I am genuinely thrilled to be collaborating again with this legendary brand. My main motivation for this return is to help craft a new creative vision for the brand and develop young talent that will carry the creative torch for this great brand into the future.”
“We’re all thrilled to have Robert back. He brings a blend of Sebastian heritage and creative vision that no doubt will inject a new creative energy to this iconic brand and we’re happy to welcome him back to our tribe,” added Laura Simpson, Chief Marketing Officer, Coty Professional Beauty.
Lobetta will closely partner with Sebastian Professional’s Artistic Director, Shay Dempsey, who continues to lead Sebastian Professional’s overall hair direction and education program.
About Coty Inc.: Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands uch as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.