As Editor in Chief of American Salon, Kelley Donahue reports on all aspects of the professional beauty industry, including salon business-building strategies, seasonal hair and fashion trends, salon services and techniques, and timely issues impacting manufacturers, schools, salons and distributor principals. In addition to conducting photo shoots--one of which was the recipient of an ABBIES Award for Best Magazine Cover--Donahue also travels extensively throughout the U.S. and abroad, sourcing out new trends and representing American Salon at major industry functions and educational events.
Two leading companies open expansive educational centers in the Big Apple.
Wella Professionals World Studio New York
Wella North America is ushering in a new era for education with the debut of its World Studio New York located in the bustling artist community of Soho in New York City. Formerly situated in Rockefeller Center, the new studio features artist-based, expanded education that allows beauty pros to tap into their creativity and achieve technical excellence through world-class coaching for every stage of their career.
The loft-style, 11,000-square-foot facility boasts a new atelier design aesthetic for Wella, with upgraded technology and flexible learning areas. The state-of-the-art interior, which accommodates up to 100 students with three practical areas and features a 60-person theater replete with a 16-square-foot video screen, a stage and a catwalk, will supply nonstop inspiration with a core class curriculum as well as several innovative offerings. New additions include Watercolor Techniques for Haircolorists; Color.id Creative Atelier; Razor Mastery with Jason Schwind; Stitching a Shape with Claudio Lazo; and Social Slam Live & Building Your Brand in the Social Age.
Wella Professionals World Studio New York provides education in a state-of-the-art space, which includes a styling area (top) and a theater with a video screen, stage and catwalk.
“Soho is a center for the arts community in New York City,” says Wella North America Vice President of Education Fabio Sementilli. “We moved not only to join that community and become a resource for it, but also to be more accessible to our artists and more in touch with what inspires them on a daily basis.” ✂ —Kelley Donahue
Goldwell KMS California Academy
In June, Goldwell opened its newest East Coast location, the Goldwell KMS California Academy, in New York City’s trendy Meatpacking District. In addition to paying homage to the rich culture of New York, the 6,500-square-foot space will serve as the East Coast flagship academy and a partner to the original Santa Monica, CA location.
“Our objective is to be the home of inspiration for stylists to learn, grow and excel in their craft and business—making stylists the expert no matter which direction they choose,” says Sandra Humphries, vice president of education, Kao Salon Division USA.
The academy features a multistory classroom space complete with rooftop views, encouraging stylists to look to the city as an ongoing muse. Stylists can choose from custom classes, including Signature Series, a focus on haircolor, and Free Form Hair Painting, led by Goldwell Artistic Master Dimitrios Tsioumas.
Every area of New York City’s Goldwell KMS California Academy offers an opportunity for stylists to learn, like this fully stocked wash station.
“The New York Academy puts the creative energy of the city at the heart of the Goldwell and KMS California educational experience,” says Trevor Attenborough, president and general manager, Kao Salon Division USA. “Students will be encouraged to use the urban landscape that serves as the academy’s new home as a muse to create bold, original work. It’s our commitment to stylists and salon owners to provide inspiration and information to help them become even more successful in their careers. We hope that our guests will be inspired to take both their craft, and their businesses, to the next level.” ✂ —Kristen Heinzinger