Better Business: Art and Commerce

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Attracting new guests and encouraging repeat visits through client-loyalty programs is the cornerstone of any successful salon business. Case in point: Randy Currie, owner of six namesake salons and day spas in Southeastern Pennsylvania and Delaware, included a $25 gift card in a recent mailer to attract new patrons to his newest location in Wayne, PA.

Keeping that and other important metrics in mind is what’s behind American Salon’s new Salon Business Survey (salonbusinesssurvey.com), which shares the best practices of entrepreneurial salon owners. When beauty pros take the survey—responses are confidential—they have a chance to enter their salons into the 2013 Better Business Awards and receive a free, custom benchmarking report that compares their salons against similar ones. —K.D.

Visit salonbusinesssurvey.com and enter your responses by May 17 for a custom report that details how your salon stacks up against other leading establishments.