It's in the Cards
To keep her eco-friendly brand consistent and memorable, Ana Kitova, owner of Luxe in Lancaster, PA, sought the expertise of graphic Web designer Melissa Tritt to help with the business card. Tritt created the three-leaf logo to represent the eco-friendly salon and spa, which uses all organic haircare and skincare products, as well as vegan nail polish. Signifying Luxe's effervescent spa services, a faint bubble watermark in varying shades of orange brings dimension to the minimalist card. To reflect the modern decor of the salon, Tritt used an elegant and understated Audi Mat font. "People don't even notice a lot of the details on the card," Kitova says. "But it's the little stuff that makes us special."