According to business consultant Jerry Robertson's new book, Secrets to Making Money With Your Retail Store (Lulu.com, 2008), the best way to succeed in retail sales is to steer clear of the pack. "Since most store owners run their businesses the same way, there is great opportunity to be different and create a niche for your retail store," Robertson says.
While not specifically targeted toward the beauty industry, the 200-page book offers numerous tips salon owners can use to boost their retail sales, even in tough economic times. Robertson explains the ins and outs of customer service, inventory control, advertising, special events, publicity, e-commerce, goal-setting, time and stress management and, most important, overcoming the various obstacles to retail success. For more information, visit jrobconsult.com. —L.A.