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Beverly C

About Beverly C

Beverly C

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on Aug 01, 2006
In this month's column, I'd like to address the importance of public relations, and why having a PR strategy, as it's more commonly referred to, is crucial to the overall success of your hairdressing business. The value of PR in the hairdressing community first took off in the '60s, '70s and '80s, when mane men
on Jul 01, 2006
For the last few years, I've been appearing on prime time morning TV in the UK. The show, This Morning, which airs on ITV, attracts around 6 million viewers and has won numerous awards. Beverly C As stylists, we lead extremely busy work lives. So, I'm sure some of you may be wondering why I would even
on Jun 01, 2006
April 2006 proved to be another amazing month in this great life of mine. No sooner had I finished an extensive tour of Asia and returned to London than I hit the ground running with only a day to prepare a massive presentation at one of London's hottest venues—The Brewery—to celebrate 60 years of
on May 01, 2006
When it comes right down to it, the clients I see in London are a lot like yours: They definitely covet a trendy style as long as they can still keep their hair long. Fortunately, this latest look from my new Fusion collection really fits the bill. The sexy design, which features a strong outline shape with
on Apr 01, 2006
I always get excited when London Fashion Week gets near, because it means that my team and I get to collaborate with some great designers and create hair backstage, which is an amazing high-energy hotbed of creativity. This time around, we were fortunate to work with Pierre Garroudi, whose show took place in