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Beverly C

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on Mar 01, 2006
Franchising, and the multitude of benefits it can bring to a salon owner, is a subject that's close to my heart. As the international creative director of Essensuals, I work very closely with the Mascolo family, whom I consider to be experts on franchising, primarily because the Toni&Guy and Essensuals network
on Feb 01, 2006
Photography has played a powerful role in advancing my career. I've long considered pictures to be one of the single-most important elements when it comes to fine-tuning the image and furthering the success of your salon. Strong photographic images build your brand and personify your salon's position in the
on Jan 01, 2006
I love this column because it gives me a forum to share information on what's closest to my heart, and at the top of that list is education. I don't ever want to stop learning. Education is what enables me and every other hairdresser in the world to grow. Think of what happens to a plant when it stops growing
on Dec 01, 2005
OCTOBER 3-7, 2005 MONDAY Work with Philip Schofield on ITV's This Morning for the fifth time this year. Arrive at the studio at 8:30 a.m. to talk through the plan for the morning, which includes doing double makeovers on the X-Factor girls. One has extremely fine hair, so Hairaisers
on Nov 01, 2005
I'm absolutely thrilled to be writing this column for American Salon and look forward to sharing with you news from the London salon scene, especially my artistry, technical and business expertise, as well as London hair trends, celebrity styling news and developments in education. Beverly C For those