Search form

Brett Vinovich

Author archive

on Dec 01, 2008
If you want to understand why your clients gravitate toward one brand over another, pick up the new book by Martin Lindstrom called Buy.ology: Truth and Lies About Why We Buy (Doubleday, 2008). Lindstrom is one of the world's most respected marketing gurus, and he advises top executives at companies like
on Oct 01, 2008
Ever wonder who gets the guys you see in movies and on television ready for their close-ups? We talked to Gloria Casny, who was department head on AMC's incomparable Mad Men last season, to find out what she's been doing. Turns out she spent time in the jungle this year working on the Che Guevara biopic, The
on Sep 01, 2008
Okay, I admit it. I love watching television. I know that most intellectuals would never cop to spending their time in front of the boob tube, but I believe you just have to be smart about your viewing selections. I am not a big fan of reality television, which seems to dominate the airwaves, but I do love a good
on Aug 01, 2008
To paraphrase Charles Dickens, "It was the best of times, it was the worst of times." He was talking about the French Revolution, of course, but he could have been talking about today's economic climate. For the 7.5 million millionaires in the United States, up from six million in 2004, it's the best of times to
on Jul 01, 2008
The more things change, the more things stay the same, and that's especially true when it comes to diversion and the ongoing struggle to eradicate it for good. Despite the best intentions of many in the industry, sales of professional products in unauthorized outlets, which first began in the early 1980s, have

Pages