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Carrie Watson

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Carrie Watson

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on Jun 01, 2008
One of the best ways to ensure that your salon's or spa's message reaches a captive audience is to advertise in your local cinema, where moviegoers won't be able to TiVo ads or turn the dial on the radio. Starting this summer, the Allied Health Association is making it easier than ever for you to get your salon on
on Jun 01, 2008
Accessorizing is the easiest and often least expensive way to dramatically recreate the look and feel of your salon, according to Jennifer Millspaugh, a salon and spa designer with Design X in Old Saybrook, CT. Here, Millspaugh provides a few tips you can use to embellish your business. Potted orchids add a
on Jun 01, 2008
The worrisome state of the economy and increasing number of consumers wary to spend may be creating jitters for business owners, but Neil Ducoff, founder and CEO of Strategies, says that preparing for rough patches can help your business sail unscathed through a financial storm. Here, Ducoff offers a few must-dos
on Jun 01, 2008
Love it or hate it, the Internet has changed the way businesses—including salons—communicate with current and potential customers. Learn how to harness the power of the Internet in The New Rules of Marketing & PR (John Wiley & Sons, 2007) by marketing expert David Meerman Scott. This handy
on Jun 01, 2008
FUEL FOR THOUGHT Redken's master educator Chris Baran has just launched FUEL Education Systems, which includes instructional DVDs in which Baran shares his proven cutting and finishing techniques with you. Also available are workbooks, lesson plans and much more. Call 877/383-5001 or visit chrisbaran.com

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