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Lotus Abrams

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on Aug 01, 2008
With its earthy colored card stock and logo featuring barbed wire and a star, the business card from hairBerdasher in Hapeville, GA, echoes the salon's Southwestern decor, which incorporates metal, stone, wood and brick accents in addition to numerous cactus plants. Owner Valente Valverde, who originally hails
on Jul 01, 2008
Don't have the budget to hire a marketing or public relations expert to promote your salon? Do it yourself by tapping into your creativity instead of your savings account, says Debbi Kickham, co-author of the best-selling business book Off-the-Wall Marketing Ideas: Jumpstart Your Sales Without Busting Your Budget
on Jul 01, 2008
When it comes to designing a salon, picking the color scheme and furniture is the exciting part, but it's still important to remember the bottom line, according to Kristin Chou, vice president of environmentally friendly salon furniture manufacturer Etopa. "At the end of the day, this has to be a functioning
on Jul 01, 2008
One of the best ways to attain a devoted clientele is to start a loyalty or membership program to reward clients for purchasing retail products, completing service visits, referring new clients, or buying gift certificates. With salon software, it's a breeze to set up and maintain a program that's perfectly suited
on Jul 01, 2008
ROBERT JAMES COLOR Haircuts aren't on the menu at Robert James Color, a new hair studio in San Francisco's Nob Hill neighborhood devoted to haircolor, hair and scalp treatments and all-natural extensions, which are made from human hair and affixed to existing hair with an organic resin

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