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Lotus Abrams

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on Aug 01, 2008
With its earthy colored card stock and logo featuring barbed wire and a star, the business card from hairBerdasher in Hapeville, GA, echoes the salon's Southwestern decor, which incorporates metal, stone, wood and brick accents in addition to numerous cactus plants. Owner Valente Valverde, who originally hails
on Jul 01, 2008
YIN AND YANG Onita Maison-Luisi of Marlboro, NJ, one of the winners of the 2007 John Paul Mitchell Systems Photo Shoot Competition, had the opportunity to work with Paul Mitchell Editorial Director Lucie Doughty, who coached her through the process. Inspiration for Maison-Luisi's Yin/Yang
on Jul 01, 2008
Don't have the budget to hire a marketing or public relations expert to promote your salon? Do it yourself by tapping into your creativity instead of your savings account, says Debbi Kickham, co-author of the best-selling business book Off-the-Wall Marketing Ideas: Jumpstart Your Sales Without Busting Your Budget
on Jul 01, 2008
When it comes to designing a salon, picking the color scheme and furniture is the exciting part, but it's still important to remember the bottom line, according to Kristin Chou, vice president of environmentally friendly salon furniture manufacturer Etopa. "At the end of the day, this has to be a functioning
on Jul 01, 2008
One of the best ways to attain a devoted clientele is to start a loyalty or membership program to reward clients for purchasing retail products, completing service visits, referring new clients, or buying gift certificates. With salon software, it's a breeze to set up and maintain a program that's perfectly suited

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