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Mary Novitsky

Author archive

on Jul 01, 2005
As diamonds are forever, so is the sexy, sophisticated, retro-edge glamour behind Jewelled, Kathryn Longmuir of Ishoka's winning collection from the 2004-2005 British Hairdressing Awards-Afro Hairdresser of the Year. Fusing a traditional style of
on May 01, 2005
What's more fun than a barrel of monkeys? Not much—except for, possibly, Wild Monkey, a lively, kid-friendly salon in Cicero, NY, and the brainchild of its high-energy owner, Lynn Mullin. A mother of two who grew up in a salon family—she worked at her mother's Las Vegas salon for 17 years, and her
on May 01, 2005
Time to remodel your salon? Whether you're ready for a complete overhaul or a simple spruce-up, a little careful, long-term planning goes a long way toward keeping your ideas, goals, costs and timing under control. Here, Jenny Dugan, project manager for the
on Apr 01, 2005
Brand names are booming. Hundreds of times a day, we're bombarded with messages from manufacturers such as Coca-Cola, Prada and Volkswagen telling us what they're all about in a distinct, impressionable way. But in the salon business, the things you market are services that "happen" to consumers as they purchase
on Feb 01, 2005
It's no secret: An effective public relations campaign is one of the most effective long-term ways to boost your bottom line. It generates a greater understanding of your products and services, creates awareness of your company's success stories, and establishes the image and message you want to project about