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Mary Novitsky

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on Jul 01, 2005
Is your salon staff operating at its full earning and learning potential? According to Jon Gonzales, founder and president of Hairdresser Career Development Systems, motivating your staff to develop excellence within themselves and their profession requires
on May 01, 2005
Time to remodel your salon? Whether you're ready for a complete overhaul or a simple spruce-up, a little careful, long-term planning goes a long way toward keeping your ideas, goals, costs and timing under control. Here, Jenny Dugan, project manager for the
on May 01, 2005
What's more fun than a barrel of monkeys? Not much—except for, possibly, Wild Monkey, a lively, kid-friendly salon in Cicero, NY, and the brainchild of its high-energy owner, Lynn Mullin. A mother of two who grew up in a salon family—she worked at her mother's Las Vegas salon for 17 years, and her
on Apr 01, 2005
Brand names are booming. Hundreds of times a day, we're bombarded with messages from manufacturers such as Coca-Cola, Prada and Volkswagen telling us what they're all about in a distinct, impressionable way. But in the salon business, the things you market are services that "happen" to consumers as they purchase
on Feb 01, 2005
It's no secret: An effective public relations campaign is one of the most effective long-term ways to boost your bottom line. It generates a greater understanding of your products and services, creates awareness of your company's success stories, and establishes the image and message you want to project about