American Salon Staff
1. Graham Webb
Brit Style Styling Putty, from the Graham Webb Brit Style collection, provides total control, texture, separation, and versatile movement for optimum styling power over any hairstyle. It contains Graham Webb's own Thermacore Complex, a patented ingredient compound that is heat-activated, which transforms hot water, blow-dryers, and heated styling tools into beneficial conditioning treatments. For more information, call (800) 456-9322.
2. HANS Schwarzkopf
OSIS Upload Control Créme is a precision, medium-hold styler and an instant conditioner, volumizer, and shine enhancer. Its formula is creamy, easy to use, and non-sticky. It creates a sleek finish with a little help from ingredients such as cactus extract, reparative panthenol, and smoothing glycerin. Upload helps detangle, defrizz, remove knots, and protect strands during blow-drying. For more information, call (800) 707-9999.
Two new Lemongrass products from MOP are being offered to care for the unique needs of fine, limp locks: the Lemongrass Conditioner and Lemongrass Lift volumizing mist. Both are a great complement to the Lemongrass Shampoo. Lemongrass offers many purifying attributes that are known to slow down the scalp's production of oil while it enhances volume and luster. The result delivers super sheen and natural highlights to the hair. For more information, call (866) 699-4MOP.
ISO has released a new system for straightening hair. Maintamer Straightening System is a two-tube professional salon product that straightens and smoothes curly or coarse hair, tames unruly locks, and controls frizz. Maintamer can be used on normal hair, previously permed hair, tinted, or lightly highlighted hair. It offers superior conditioning and shine. For more information, call (800) 424-9238.
Liven up limp locks with Nolita's new Thickening Serum. This must-have styling jelly injects strands with body, lift, and volume, while at the same time offering superior control and hold. It has a fast-drying formula and ingredients such as glycerin that help maintain and enhance the hair shaft. It also contains venuceane, one of the world's most potent antioxidants, to stop harmful oxidizers. For more information, call (800) 456-9322.
6. ECRU NEW YORK
Ecru New York is a designer collection of haircare that incorporates the quality and look of high-end cosmetics with the performance of professional haircare products. The line consists of eight offerings: Luxe Treatment Shampoo, Sea Clean Shampoo, Protective Silk Conditioner, Silk Nourishing Cream, Silk Nectar Serum, Marine Styling Balm, Volumizing Silk Mist, and Sunlight Holding Spray. Products can be used alone or cross-blended to design any style. For more information, call (888) ECRU-NYC.
7. REVOSTYLER PRO
Transform curly, thick, frizzy, or damaged strands into smooth and shiny hair with the RevoStyler Pro. With its patented Anti-Tangle System, the rotating brush volumizes flat, limp locks and delivers several styling options for various textures and lengths. The product features interchangeable brush heads, directional and three-speed switches, and a charging station. A training video with Bruno Meglio is also provided. For more information, call (866) 655-4339.
Revamp your reds with Matrix's SoColor Kixs. The collection of four patented chromatic intensifiers are made with an advanced chromatic dye formula that offers vivacious and radiant reds colorists can rely on. The four SoColor Kixs shades include red, copper, red-copper, and red-violet. Two tubes of each shade and a technical guide full of instructions and tips on achieving the best reds come in every kit. For more information, call (800) 6-MATRIX.
9. HELEN OF TROY
One of HotTools's latest product releases—the SoftHeat Ceramic Flat Iron with Gentle Far-Infrared Heat—provides a more efficient means of penetrating the center of the hair shaft faster, which helps to maintain moisture and get rid of frizz. It is easy to clean, has anti-bacterial and anti-odor properties, and prevents damaging hot spots. It has a 170-watt heating system, 10 variable heat settings, and a one-year warranty. For more information, call (800) 480-8832.
Bone Marrow Deep Penetrating Treatment from Lamaur, a division of Zotos International, works on all hair types to reconstruct and strengthen thick and/or coarse strands. It has an advanced formulation of hydrolyzed collagen that maintains and replenishes the essential amino acids needed for healthy hair. Panthenol and lecithin are also added to give moisture to the hair's inner structure and restore elasticity. For more information, call (800) 242-9283.