As Editor in Chief of American Salon, Kelley Donahue reports on all aspects of the professional beauty industry, including salon business-building strategies, seasonal hair and fashion trends, salon services and techniques, and timely issues impacting manufacturers, schools, salons and distributor principals. In addition to conducting photo shoots--one of which was the recipient of an ABBIES Award for Best Magazine Cover--Donahue also travels extensively throughout the U.S. and abroad, sourcing out new trends and representing American Salon at major industry functions and educational events.
Ask just about any stylist what their clients' biggest pet peeve is, and chances are likely it's their frustration at not being able to replicate that "fresh-out-of-the-salon" look at home. To the rescue comes Muriel Mastey, whose Point de Vue Salon in West Hollywood, CA, offers a Hair Bootcamp to help clients solve many of their home haircare woes. Designed for everyone from time-pressed supermoms to harried, high-powered execs, the program offers the following all-star lineup of intensive training features.
Hut, two, three, four! Point de Vue enlistees brush up their blow-drying skills.
GET FIT teaches participants the ins and outs of blow-drying, including how to move the brush, comb and dryer to one's advantage.
WORK IT OUT lets enlistees practice their newly learned skills on themselves and others.
EDUCATE YOURSELF helps clients brush up on their knowledge about selecting the right shampoos, conditioners and styling aids to achieve the best results possible.
GET REAL tutors clients in the fine art of how to create a salon style anywhere, anytime.
ACCEPT IT shares with clients the tricks of the trade, especially as it relates to what hair can and cannot do.
ARMED AND READY Mastey evaluates the products and styling tools clients are currently using and determines whether they need to use them or lose them.
According to Mastey, "The cost of the standard, two-hour enlistment program is $200, but helping clients master how to get the hair they want and deserve is priceless." For more information, visit www.pointdevue.com, or call 310-273-1231.