With over $200 billion in purchasing power*, there’s no question that reaching today’s young, socially savvy generation is essential for your business’s growth…

Whether you run a one-chair salon suite or a salon with a staff of 20, one thing we know for sure: In these digitally savvy times, if you’re not on social...

A four-point checklist for taking a great photo.

Facebook:



Live Videos Facebook now offers each business page and personal page the ability to broadcast live (it was only open…

For many clients, review sites like Yelp are the first point of entry to your establishment. But if you think the popularity of newer social media platforms…

Like balayage and beach waves, social media and salon business can work beautifully together. But deciding to create a Facebook, YouTube, Twitter or Instagram …

It’s true that mobile apps are the dominant force in digital today. But it’s also true that your website matters just as much. With advanced technology that…

Four salon owners share how Instagram has boosted their salon’s revenue by up to 150 percent.

As the owner of four salons—three in Manhattan and…