It’s true that mobile apps are the dominant force in digital today. But it’s also true that your website matters just as much. With advanced technology that doesn’t require coding, launching or re-launching a website has never been easier to execute. A polished site is, after all, your digital résumé. But what your site looks like is only half the strategy for attracting new clients. Here are six proven tactics to ensure that when you build it, they will indeed come.