Defined by The Merriam-Webster Dictionary as “a person or thing that affects someone or something in an important way,” influence is a superpower of sorts, a force that has actually always been in your hands. But whereas your power to influence people was historically limited to your local geographical area, today’s influencers have the power to change the way the world thinks about salons and the beauty industry in general. In short, influence has been supercharged by the combination of smartphone technology and the growing array of social and digital media platforms and tools available to us all.
Getting the most out of this new digital age requires not only stepping into the world of social media, but also turning on—building a base of knowledge and experience, finding great role models and mentors and, perhaps most importantly, making the time to practice, learn and grow.
“We’re living in an era where word-of-mouth is on steroids.”
—Gary Vaynerchuk on the power of social media
Many thanks to our sponsors Redken, Pureology, Matrix, L’Oreal Professionnel, Baxter of California, Level Loyalty and Salon Centric for making this Digital Supplement possible.