When it comes to social media marketing, you can’t be everywhere at once, but you can make the most of your efforts. Here are several key factors to consider when working with two powerhouse platforms: Facebook and Instagram.
Demographics
Client growth vs. maintenance
“Instagram is great for making an impression,” says Cassandra McGlaughlin (@cassandraplatinum) at Platinum Salon in Tampa, Florida, who reports “95 percent of our new guests learned about us via Instagram. I tell salons to try posting even just once a day to Instagram and see what happens.” However, she adds, “Facebook is better for interaction, so it helps us maintain relationships with existing clients.”
Timing
Many thanks to our sponsors Redken, Pureology, Matrix, L’Oreal Professionnel, Baxter of California, Level Loyalty and Salon Centric for making this digital supplement possible.
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