Events in the Industry, Benefits and Awards
Color Them Winners
More than 1,300 color professionals from five continents vied for top honors in the Goldwell Trend Zoom Color Challenge 2008 in Valencia, Spain, in October. The judging took place at Valencia's futuristic Palace de Congress, where 70 international finalists competed in three categories: Creative Colorist, Elumen Colorist and Partner Colorist. The winners were announced at a spectacular awards show the next evening, when attendees also got to see the premiere of the Trend Zoom 2009 Futuretec Collection. The winners of the 2007 Trend Zoom Color Challenge presented the trend worlds and looks for 2009 together with the Goldwell Master Creative Team of Mario Krankl, Agnes Westermann and Sascha Haseloff. For Ilze Eglite, Cindy Hudson and Pawel Sztork, success in 2007 meant not just fame and publicity for their own salons but also the unique opportunity to contribute to the development of the Goldwell Trend Zoom Collection 2008. This year, Peter Wu from Taiwan won in the Partner Category, Ken Hong Kok Yien from Singapore won in the Creative Category and Ioana Ecard from Germany won in the Elumen category. —MARIANNE DOUGHERTY
Aveda Opens Eco-Friendly Beauty School
In October, Aveda opened the first-ever completely "green" beauty school, The Aveda Institute of South Florida, in Davie, FL. The state-of-the-art educational facility is a result of a partnership with The Salon People, Aveda's exclusive distributor in Florida. Everything from the motion and time sensors, cabinetry and recycling systems to cross-ventilation systems and the solar-paneled exterior is designed according to standards of the U.S. Green Building Council. What's more, the institute will partner with the Everglades Foundation to build a "Foreverglades" exhibit featuring native Florida trees and plants to raise awareness and restore natural landscaping. The institute also has an Experience Center, where guests can explore Aveda's plant- and flower-based products.
Stylists' education includes early immersion in a client-oriented environment, including a 10-week Salon Concepts phase where students spend 85 percent of their time with customers. The school also offers a Masters Studio, a competitive advanced program that places students alongside the industry's top stylists and colorists. —G.B.
MANA Hosts Casino Night
MANA, the parent company of Your Name Professional Brands, hosted a Casino Night extravaganza for its customers at Manhattan's Strata nightclub in September. The party was held in conjunction with the annual HBA Global Expo & Educational Conference, which ran from September 9–11 at the Jacob K. Javits Convention Center. Party guests enjoyed food, drinks, music, casino table games, fortune-telling sessions with psychics and chair massages. —L.A.
MANA's Myriam Bohi, American Salon's Lotus Abrams, MANA's Susan Criscione and American Salon's Jamie Corkran
Redken Inducts 43 New Stylists into Artist Network
In October, Redken inducted 43 stylists into their prestigious Redken Artist Network. They were selected through a six-month interview process, then sent to several intensive training sessions led by Redken directors in Tampa, FL, that focused on improving technical, business and communication skills. As Redken Artists, they will serve as mentors and teachers to other stylists in the areas of cutting, design and color, as well as personal and business development. "We are thrilled to welcome the newest group of passionate Redken Artists into our network," said Christine Schuster, senior vice president of education for Redken Worldwide. "The individuals will develop innovative hair trends and techniques, as well as reach their own highest potential through the instruction and mentoring of other stylists." —G.B.
Nioxin Shoots New Ad Campaign
American Salon Senior Editor Lori Morris recently went behind-the-scenes at the photo shoot for Nioxin's newest national advertising campaign. The company, known for its hair-thickening and -strengthening products, is aiming to achieve a more fashion-forward and versatile identity with this campaign. Hairstylists Donna Maggi and Richard Kough prepped the models with Nioxin Scalp Renew the day before the shoot to ensure their scalps and locks were in optimal condition. For the shoot, Maggi and Kough used a variety of Nioxin products to create styles ranging from sleek and shiny to windswept and textured. The hair, coupled with fabulous clothing from Alvin Valley and Christian Cota, created the edgier, more European look the company was going for. Photographer Sarah Silver shot the photos, which will appear on print ads, billboards, banners, and in-store and trade show displays starting in January. —L.M.
Sexy Hair Trains JCPenney Salon Stylists
This fall, Sexy Hair invited 30 JCPenney stylists to a two-day training session at the Institute of Courage, the company's educational center in Topanga Canyon, CA. The stylists, selected from a sales contest held in June, were treated to free airfare, lodging at Woodland Hills Marriott Hotel and interactive sessions with Sexy Hair founder Michael O'Rourke. Assisted by Sexy Hair Master Artists Ian Browning, Rod Sickler and Lonn Bogart, O'Rourke demonstrated his Structure in Motion cutting system and Stroke of 5 Blow Dry method and taught attendees how to create one of his signature updos. The session also implemented the company's Circle of Learning method, allowing each stylist to take on a teaching role and experience hands-on cutting time with O'Rourke. "The response was unbelievable," said Margie Hill, Sexy Hair's regional sales manager. "I'm still getting phone calls from thrilled stylists who want to know if there will be another contest next year." —G.B.
Biolage Goes GRE.E.N
As part of its Go GRE.E.N Campaign, Biolage gathered more than 60 hairstylists from three local C.R.A.F.T Rewards salons in Sanibel Island, FL, for a daylong event at the J.N. "Ding" Darling National Wildlife Refuge in September. Stylists took buses out to the Shell Mound to clear non-native plants and plant new trees, then returned to the education center to discuss environmental issues and learn how to encourage green initiatives within their salons. The day also marked the end of the Biolage Bottle Back program, a contest in which participating salons collected empty professional haircare bottles for two months. Biolage pledged to donate $3 for every Biolage bottle and $1 each for other manufacturers' bottles returned to the "Ding" Darling Wildlife Society, and a total of $7,000 was presented to the wildlife society. Steel Magnolias Salon of Lehigh, FL, was also recognized as the Biolage Select GRE.E.N Salon of the Year. —G.B.
Logics Presents An Interpretation of Cubism Art in Boston
Logics welcomed Boston-area salon owners and hairdressers to the Institute of Contemporary Art in September for An Interpretation of Cubism Art. Guests were treated to beverages and a lavish appetizer spread, followed by a presentation of trendsetting haircolor, cut and styling looks from the Logics creative team inspired by the Expressionism, Pop Art and Cubism art movements. —L.A.
FROM TOP: Logics Art Visionary Jeff Roy discussing how Expressionism inspired him to create this model's hairstyle; Art Visionary Rachel Glenn demonstrating the technique for this Cubism-motivated look.
New Faces, New Bases
Goldwell named Mark Parks as U.S. vice president of education of KPSS. In this position, he will direct and manage all National Academy and field education for the Goldwell and KMS California brands.
Sexy Hair announced the addition of Lisa Jacobson as director of sales/national accounts and Cheri Bickar as district sales manager. Jacobson will work directly with Regis Corporation to support the company's strong and growing partnership with Sexy Hair, and Bickar will oversee the company's relationship with Maly's West.
FHI Heat named Phillip Wilson as international creative director. Wilson, formerly creative director at PureOlogy, will continue to present his signature Alternative Haircutting methods, along with launching new advanced styling techniques for FHI Heat. —N.P.