American Crew gives beauty pros plenty to talk about at the company’s big celebration of men’s hairstyling.
Men’s grooming was front and center when American Crew hosted its much-anticipated Opening Night in Denver. Held in October at the Infinity Park Event Center, the event was sponsored by Men’s Health, Pernod Ricard USA, Wilhelmina Denver and Goldyn.
The program kicked off with a runway show featuring guys dressed as fly fishermen, rock climbers and cowboys—all of whom sported cutting-edge crops. Another segment marked the debut of American Crew’s 2013 collection, Crewcial, which blurs the line between classic and trend with each of the three looks featuring two distinctively different finishes. “The American Crew man is forever attentive to the statement he presents to the world,” said company Creative Director Craig Hanson.
Next on tap: American Crew announced Patrick Chai of Floyd’s 99 Barbershop in Los Angeles as the winner of the United States Face Off men’s hairstyling competition. He will compete against Face Off winners from seven other countries—Australia, Canada, Ireland, Mexico, Peru, Spain and the United Kingdom—during a photo shoot this month in Los Angeles. The winner of the Face Off competition will receive backstage access to the 2013 global American Crew show in Europe and a complete American Crew Men’s Corner furniture collection. “Tonight we restored one of the grand traditions of American Crew, our Opening Night celebration, which has not taken place since 2008,” said Marty Flaherty, senior vice president of business development for Colomer Beauty Brands USA. “To enhance the program, we began a new tradition—announcing the U.S. winner of American Crew’s Face Off. The energy, creativity and excitement generated by the competitors from all over the country, as well as the almost 500 attendees at Opening Night, gave American Crew a new surge in our mission, which is to constantly raise the bar for technical excellence in men’s grooming and the male salon client experience.” ✂ —Kelley Donahue