Windblown, aerodynamic styles swept down the fall/winter ’13 catwalks.
PHOTOGRAPHY: david webber for moroccanoil (cushnie et ochs); stefano guindani photography for moroccanoil (blumarine); courtesy of tigi (gianfranco ferrÉ); courtesy of wella professionals (MISSONI)

For Blumarine’s collection, James Pecis for Moroccanoil created a style that stayed vertically straight in the front and back without falling onto the shoulders, but appeared loose and flowing as the models walked the runway. KEY PRODUCTS: Moroccanoil Treatment, Curl Defining Cream, Luminous Hairspray Medium, Glimmer Shine

Eugene Souleiman, Wella Professionals global creative director of styling, “built” a style by stacking ponytails for an aerodynamic appearance. KEY PRODUCTS: Wella Professionals Enrich Moisturizing Leave In Balm, Ocean Spritz Beach Texture Spray, Stay Essential Finishing Spray

Gianfranco Ferré
TIGI Italian Creative Director Marco Iafrate blow-dried hair off the shoulders, twisted it inward, gathered it at the back and pinned it for a disheveled but styled look. KEY PRODUCTS: Catwalk by TIGI Your Highness Thickening Gel Creme, Sleek Mystique Look-Lock Hairspray

Cushnie Et Ochs
Antonio Corral Calero, Moroccanoil artistic director, created square height at the crown and kept sides sleek and straight. KEY PRODUCTS: Moroccanoil Treatment, Hydrating Styling Cream, Volumizing Mousse, Heat Styling Protection